Built By Someone Who's Been There
Jason Shannon never planned to run a rugby league club — he wasn't even interested in the sport. A Melbourne native, he moved to Queensland and after being there a while, met his partner Zoe. Her oldest son Jayden had been playing rugby league since he was tiny.
That's what got Jason to the sideline — watching Jayden play. Then came committee work. Then, unexpectedly, club president of a Queensland community rugby league club after a crisis thrust him into the role.
Despite admitting he "didn't know enough about rugby league to run a club," Jason took the position when no one else would. Year one was survival — shoestring budget, inherited coaches, modest results. But he focused on what he knew: sales and marketing. He grew club sponsorship significantly. More money meant better coaches, better equipment, and less stress on volunteers.
"More money equals more options. It's that simple."— Jason Shannon, Founder
But success revealed a bigger truth. Every club he met faced the same two problems: funding and volunteers. The core group was always exhausted. The same fundraisers got recycled year after year.
The breakthrough came from watching a meticulous life member run traditional doubles for the playing group. Every week, he'd date-stamp all the tickets, sort them into bundles, hand them out at training, collect the cash, and give away the prizes. He raised $5,000-$6,000 a year through sheer dedication — an amazing effort that most people never saw. It worked, but it was time-consuming. "Surely we can do this better," Jason thought. "Surely we can do this online."
So he built it himself. BuyDoubles is a digital platform that replaces traditional doubles with automated weekly subscriptions. The entire process is automated — no box to sell each week, no cash handling, no volunteer hours lost to admin work. Just sustainable funding flowing into your club every week while your volunteers focus on what actually matters: coaching the kids and building the community.
Today, Jason personally onboards every club during early access. You get direct access to him, not a help desk. He's been in those committee meetings. He's counted the cash at midnight on a Saturday. He gets it.